“The film drama is the opium of the people…down with bourgeois fairy-tale scenarios…long live life as it is!”
Dziga Vertov
There’s a long history of commercial
street photographers who worked city centres taking candid snaps of pedestrians
and selling them the prints, and it’s only just started to catch the attention
of photo-historians. As a genre it is related to restaurant photographers, who
the historians have also only recently begun examining. In both cases the photographs
themselves are rarely as interesting as the idea that semi-itinerant
photographers were shooting the inhabitants of our cities as they walked to the
office or the department store or sitting down to dinner. A vast record of our
parents and grandparents lies scattered and underappreciated among collections
and archives. If you want to know what Dublin was like in the mid-20th
century, you could look in a lot of places but the photos of Arthur Fields, who
hustled on the O’Connell Bridge for fifty years, might tell you more than a
selection of beautiful prints of beautiful buildings (You can see some of his
work at Jacolette here). Within that huge and unruly world there is a sub-genre that
deserves its own place in the history. Working alongside, even competing
against the regular street photographers were a small group carrying portable
16mm cameras who set the shutter on single image and took ‘movie snaps’. There
are only two examples in the collection and an envelope advertising the
service, but they come from Istanbul, Perth Australia and Toronto, so we know
the idea was worldwide.
This one is credited to the Filmograph Company, located at 378 Murray St Perth. A
quick look on the internet reveals similar photos from the same company being taken
in Brisbane and Christchurch, New Zealand in the 1930s. It’s hard to believe a
company survived let alone conquered Oceania on the singular idea that people
would want a candid sequence of themselves walking along the street. The
feeling is this was just a sideline and the real business was probably in film
processing or editing though we’re ready to stand corrected. After all, some of
the street photographers in the US were operating franchises for national
companies.
This is the front of the envelope
from Movie Snaps in Toronto. The phrasing; ‘As you walked along we have just
taken a moving picture of you’ suggests it was spontaneous and the subject had
little idea they were being filmed. On the back it reads, “Remember, your photo
has been taken.” Is it just our age of CCTV cameras on the street corner and
internet surveillance or would that have sounded just a little like a threat
back then as well? The company is reminding potential customers that we don’t
just have your image; we have your movements on our files.
There’s also the reminder that the
print will be ready in 48 hours. As a commercial proposition this sounds risky,
relying on pedestrians to first of all be interested and then care enough to
turn up two days later.
Note how the price on the front is
25 cents and on the back we find that a postcard enlargement costs 35 cents.
There’s a little bit of deception going on here. The 25 cents print is probably
small and cropped. The 35 cents postcard is the one you would really want, plus
the copies. It wasn’t a huge amount of money back then, according to records 35
cents could get you a sandwich or a cup of coffee at a diner in the mid 1930s,
but that was enough to pass on the offer if things were tight.
These companies didn’t offer
portraits. They are so small and indistinct that when the clients turned up two
days later they could be forgiven for wondering if that was actually them under
the big hat. Movie Snaps’ language
implied that you might not get to Hollywood though here was an idea of what
you’d look like if you did yet that is just sales pitch. The idea, the gimmick of sequential images only worked
so long as motion pictures were still mysterious and exclusive. People still
found them fascinating. Standard 8 home movie film was around in the early
1930s but that was about people having fun at barbecues and distant fuzzy
figures chasing footballs on a school oval: home movies weren’t really popular
until the 1960s when Super 8 was released. When these were taken it was a
little like the early days of photography. The customers found the process
fascinating because they didn’t quite understand it.
MAN WITH A MOVIE CAMERA |
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